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The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma.

Publication ,  Journal Article
McRoy, L; Weech-Maldonado, R; Bradford, WD; Menachemi, N; Morrisey, M; Kilgore, M
Published in: Health Mark Q
2016

Asthma medication adherence is low, particularly among Medicaid enrollees. There has been much debate on the impact of direct-to-consumer advertising (DTCA) on health care use, but the impact on medication use among children with asthma has been unexamined. The study sample included 180,584 children between the ages of 5 and 18 with an asthma diagnosis from a combined dataset of Medicaid Analytic eXtract and national advertising data. We found that DTCA expenditure during the study period was significantly associated with an increase in asthma medication use. However, the effectiveness declined after a certain level.

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Published In

Health Mark Q

DOI

EISSN

1545-0864

Publication Date

2016

Volume

33

Issue

3

Start / End Page

195 / 205

Location

England

Related Subject Headings

  • United States
  • Medication Adherence
  • Medicaid
  • Marketing
  • Humans
  • Direct-to-Consumer Advertising
  • Bronchodilator Agents
  • Asthma
  • Anti-Asthmatic Agents
  • 3506 Marketing
 

Citation

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McRoy, L., Weech-Maldonado, R., Bradford, W. D., Menachemi, N., Morrisey, M., & Kilgore, M. (2016). The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma. Health Mark Q, 33(3), 195–205. https://doi.org/10.1080/07359683.2016.1199205
McRoy, Luceta, Robert Weech-Maldonado, W David Bradford, Nir Menachemi, Michael Morrisey, and Meredith Kilgore. “The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma.Health Mark Q 33, no. 3 (2016): 195–205. https://doi.org/10.1080/07359683.2016.1199205.
McRoy L, Weech-Maldonado R, Bradford WD, Menachemi N, Morrisey M, Kilgore M. The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma. Health Mark Q. 2016;33(3):195–205.
McRoy, Luceta, et al. “The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma.Health Mark Q, vol. 33, no. 3, 2016, pp. 195–205. Pubmed, doi:10.1080/07359683.2016.1199205.
McRoy L, Weech-Maldonado R, Bradford WD, Menachemi N, Morrisey M, Kilgore M. The effects of direct-to-consumer advertising on medication use among Medicaid children with asthma. Health Mark Q. 2016;33(3):195–205.
Journal cover image

Published In

Health Mark Q

DOI

EISSN

1545-0864

Publication Date

2016

Volume

33

Issue

3

Start / End Page

195 / 205

Location

England

Related Subject Headings

  • United States
  • Medication Adherence
  • Medicaid
  • Marketing
  • Humans
  • Direct-to-Consumer Advertising
  • Bronchodilator Agents
  • Asthma
  • Anti-Asthmatic Agents
  • 3506 Marketing