Look before you leap: The Franchise route to self-employment

Published

Journal Article

Aspiring entrepreneurs choosing to become franchisees certainly expect to improve their chances of survival during the turbulent early years of business startup and operation. This study examines survival patterns among franchise and nonfranchise African American-owned small firms started between 1984 and 1987. Survival through late 1991 was tracked for these firms as well as for comparison groups of whiteowned firms. The independent business startups-whether black- or white-owned-were found to have better survival prospects than did the franchises. © 1996 Springer.

Full Text

Duke Authors

Cited Authors

  • Bates, T; Bradford, W

Published Date

  • June 1, 1995

Published In

Volume / Issue

  • 23 / 4

Start / End Page

  • 77 - 83

Electronic International Standard Serial Number (EISSN)

  • 1936-4814

International Standard Serial Number (ISSN)

  • 0034-6446

Digital Object Identifier (DOI)

  • 10.1007/BF02689913

Citation Source

  • Scopus