From the Classroom to Facebook: A Fresh Approach for Youth Tobacco Prevention.
Journal Article (Journal Article)
Purpose
The explosive rise in Internet use calls for effective ways to utilize new forms of social media to enhance school smoking prevention programs. We attempted to design and test an educational intervention for youth tobacco prevention.Design
Intervention design and posttest pilot implementation.Setting
A single high school in Athens, Greece.Subjects
Two hundred twenty-five students (aged 15-18 years).Intervention
A Facebook-integrated educational intervention in six simple steps was designed and tested during an ad hoc smoking prevention lecture to high school students in Greece in order to stimulate social mobilization in online networks.Measures
Number of students with an active Facebook account, percentage posting antismoking messages within a 72-hour period, number of Facebook friends reached.Analysis
Descriptive statistics.Results
Assessed 3 days after the lecture, 15.9% of students had posted a smoking-related sentence in their Facebook account, a take-home message that was spread as a note on their wall via news feed to their 20,095 cumulative Facebook friends.Conclusion
One smoking-related take-home message can spread virally to a large number of adolescents through their Facebook friends. This intervention provides insight into a novel way of providing health information to youth, a hard-to-reach and vulnerable population.Full Text
Duke Authors
Cited Authors
- Kousoulis, AA; Kympouropoulos, SP; Pouli, DK; Economopoulos, KP; Vardavas, CI
Published Date
- May 2016
Published In
Volume / Issue
- 30 / 5
Start / End Page
- 390 - 393
PubMed ID
- 27404648
Electronic International Standard Serial Number (EISSN)
- 2168-6602
International Standard Serial Number (ISSN)
- 0890-1171
Digital Object Identifier (DOI)
- 10.1177/0890117116646345
Language
- eng