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Duke Authors

• Chatterji, Aaron

Cited Authors

• Chatterji, AK; Toffel, MW

Published Date

• January 1, 2018

Published In

• Harvard Business Review 

Volume / Issue

• 96 / 1

Start / End Page

• 78 - 89

Published By

• HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION 

Pages

• 12

International Standard Serial Number (ISSN)

• 0017-8012

Language

• English