Erratum: Coke vs. Pepsi: Brand compatibility, relationship power, and life satisfaction [Journal of Consumer Research, 44, 5, (2018) (991-1014)] DOI: 10.1093/jcr/ucx079

Journal Article (Journal)

In the article "Coke vs. Pepsi: Brand Compatibility, Relationship Power, and Life Satisfaction," by Danielle J. Brick, Gráinne M. Fitzsimons, Tanya L. Chartrand, and Gavan J. Fitzsimons, doi: 10.1093/jcr/ucx079, the findings for studies 4 and 6 were incorrectly typeset using betas instead of B's. The original article has now been corrected. Oxford University Press apologizes for these production errors.

Full Text

Duke Authors

Cited Authors

  • Brick, DJ; Fitzsimons, GM; Chartrand, TL; Fitzsimons, GJ

Published Date

  • February 1, 2018

Published In

Volume / Issue

  • 44 / 5

Start / End Page

  • 1174 -

International Standard Serial Number (ISSN)

  • 0093-5301

Digital Object Identifier (DOI)

  • 10.1093/jcr/ucx095

Citation Source

  • Scopus