Betting your favorite to win: Costly reluctance to hedge desired outcomes


Journal Article

© 2016 INFORMS. We examined whether people reduce the impact of negative outcomes through emotional hedging-betting against the occurrence of desired outcomes. We found substantial reluctance to bet against the success of preferred U.S. Presidential candidates and Major League Baseball, National Football League, National Collegiate Athletic Association (NCAA) basketball, andNCAA hockey teams. This reluctancewas not attributable to optimism or a general aversion to hedging. Reluctance to hedge desired outcomes stemmed from identity signaling, a desire to preserve an important aspect of the bettor's identity. Reluctance to hedge occurred when the diagnostic cost of the negative self-signal that hedging would produce outweighed the pecuniary rewards associated with hedging. Participants readily accepted hedges and pure gambles with no diagnostic costs. They also more readily accepted hedges with diagnostic costs when the pecuniary rewards associated with those hedges were greater. Reluctance to hedge identity-relevant outcomes produced two anomalies in decision making, risk seeking and dominance violations. More than 45% of NCAA fans in Studies 5 and 6, for instance, turned down a "free" real $5 bet against their team. The results elucidate anomalous decisions in which people exhibit disloyalty aversion, forgoing personal rewards that would conflict with their loyalties and commitments to others, beliefs, and ideals.

Full Text

Duke Authors

Cited Authors

  • Morewedge, CK; Tang, S; Larrick, RP

Published Date

  • March 1, 2018

Published In

Volume / Issue

  • 64 / 3

Start / End Page

  • 997 - 1014

Electronic International Standard Serial Number (EISSN)

  • 1526-5501

International Standard Serial Number (ISSN)

  • 0025-1909

Digital Object Identifier (DOI)

  • 10.1287/mnsc.2016.2656

Citation Source

  • Scopus