A Mental Models Approach to Assessing Public Understanding of Zika Virus, Guatemala.


Journal Article (Letter)

Mental models are cognitive representations of phenomena that can constrain efforts to reduce infectious disease. In a study of Zika virus awareness in Guatemala, many participants referred to experiences with other mosquitoborne diseases during discussions of Zika virus. These results highlight the importance of past experiences for Zika virus understanding.

Full Text

Duke Authors

Cited Authors

  • Southwell, BG; Ray, SE; Vazquez, NN; Ligorria, T; Kelly, BJ

Published Date

  • May 2018

Published In

Volume / Issue

  • 24 / 5

Start / End Page

  • 938 - 939

PubMed ID

  • 29664390

Pubmed Central ID

  • 29664390

Electronic International Standard Serial Number (EISSN)

  • 1080-6059

International Standard Serial Number (ISSN)

  • 1080-6059

Digital Object Identifier (DOI)

  • 10.3201/eid2405.171570


  • eng