Exposure to Biracial Faces Reduces Colorblindness.
Journal Article (Journal Article)
Across six studies, we demonstrate that exposure to biracial individuals significantly reduces endorsement of colorblindness as a racial ideology among White individuals. Real-world exposure to biracial individuals predicts lower levels of colorblindness compared with White and Black exposure (Study 1). Brief manipulated exposure to images of biracial faces reduces colorblindness compared with exposure to White faces, Black faces, a set of diverse monoracial faces, or abstract images (Studies 2-5). In addition, these effects occur only when a biracial label is paired with the face rather than resulting from the novelty of the mixed-race faces themselves (Study 4). Finally, we show that the shift in White participants' colorblindness attitudes is driven by social tuning, based on participants' expectations that biracial individuals are lower in colorblindness than monoracial individuals (Studies 5-6). These studies suggest that the multiracial population's increasing size and visibility has the potential to positively shift racial attitudes.
Full Text
Duke Authors
Cited Authors
- Gaither, SE; Toosi, NR; Babbitt, LG; Sommers, SR
Published Date
- January 2019
Published In
Volume / Issue
- 45 / 1
Start / End Page
- 54 - 66
PubMed ID
- 29871551
Electronic International Standard Serial Number (EISSN)
- 1552-7433
International Standard Serial Number (ISSN)
- 0146-1672
Digital Object Identifier (DOI)
- 10.1177/0146167218778012
Language
- eng