E-Commerce and Industrial Upgrading in the Chinese Apparel Value Chain

Published

Journal Article

© 2018, © 2018 Journal of Contemporary Asia. The economic and social gains from electronic commerce (e-commerce) that promote innovation, industry upgrading and economic growth have been widely discussed. China’s successful experience with e-commerce has had a positive effect in transforming consumer-goods sectors of the economy and motivating economic reform. This article looks at how e-commerce reduces barriers to entry and enables firms to move up the value chain by using the global value chain framework to analyse the impact of e-commerce on the upgrading trajectories and governance structures of China’s apparel industry. For large Chinese brands, e-commerce has enabled end-market diversification. For small- and medium-sized enterprises, e-commerce has facilitated entry with functional upgrading as well as end-market upgrading. In the “two-sided markets” created by platform companies, the “engaged consumers” are the demand side of this market, and “e-commerce focused apparel firms” are the supply side of the new market. Consumers and platforms are more directly involved in value creation within this emerging internet-based structure.

Full Text

Duke Authors

Cited Authors

  • Li, F; Frederick, S; Gereffi, G

Published Date

  • January 1, 2019

Published In

Volume / Issue

  • 49 / 1

Start / End Page

  • 24 - 53

Electronic International Standard Serial Number (EISSN)

  • 1752-7554

International Standard Serial Number (ISSN)

  • 0047-2336

Digital Object Identifier (DOI)

  • 10.1080/00472336.2018.1481220

Citation Source

  • Scopus