Selling the Dream Why Advertising is Good Business



It is to the debate over the economics of advertising and marketing instigated in large part by Galbraith and his critics that our attention must now turn. CHAPTER 4 The New Economics and Science of Advertising "Learn. 90 Selling the Dream.

Duke Authors

Cited Authors

  • Hood, JM

Published Date

  • January 1, 2005

Published By


  • 258

International Standard Book Number 10 (ISBN-10)

  • 0275984354

International Standard Book Number 13 (ISBN-13)

  • 9780275984359