The Heroic Enterprise: Business and the Common Good



Profit-seeking and corporate responsibility are not fundamentally at odds, argues Hood. In fact, they are intimately linked. Businesses motivated by economic self-interest have powerful incentives to promote the common good. Technological advancements in the private sector have improved everyone's quality of life, concerns for the bottom-line have made the workplace safer than ever, and a desire to retain loyal workers has inspired flexibility among employers. Filled with anecdotes, The Heroic Enterprise shows how the free enterprise system encourages businesses to do good by doing well.

Full Text

Duke Authors

Cited Authors

  • Hood, J

Published Date

  • June 12, 1996

Published By

Place of Publication

  • New York

International Standard Book Number 10 (ISBN-10)

  • 068482762X

International Standard Book Number 13 (ISBN-13)

  • 978-0684827629