The Heroic Enterprise: Business and the Common Good
Profit-seeking and corporate responsibility are not fundamentally at odds, argues Hood. In fact, they are intimately linked. Businesses motivated by economic self-interest have powerful incentives to promote the common good. Technological advancements in the private sector have improved everyone's quality of life, concerns for the bottom-line have made the workplace safer than ever, and a desire to retain loyal workers has inspired flexibility among employers. Filled with anecdotes, The Heroic Enterprise shows how the free enterprise system encourages businesses to do good by doing well.
Place of Publication
International Standard Book Number 10 (ISBN-10)
International Standard Book Number 13 (ISBN-13)