JM as a Marketplace of Ideas

Journal Article (Editorial;Journal)

Full Text

Published version (via Digital Object Identifier)

Duke Authors

Moorman, Christine

Cited Authors

Moorman, C; van Heerde, HJ; Moreau, CP; Palmatier, RW

Published Date

January 1, 2019

Published In

Journal of Marketing

Volume / Issue

83 / 1

Start / End Page

1 - 7

Electronic International Standard Serial Number (EISSN)

1547-7185

International Standard Serial Number (ISSN)

0022-2429

Digital Object Identifier (DOI)

10.1177/0022242918818404

Citation Source

Scopus