Predicting intentions versus predicting behaviors: domestic violence prevention from a theory of reasoned action perspective.

Published

Journal Article

A central assumption of many models of human behavior is that intention to perform a behavior is highly predictive of actual behavior. This article presents evidence that belies this notion. Based on a survey of 1,250 Philadelphia adults, a clear and consistent pattern emerged suggesting that beliefs related to domestic violence correlate with intentions to act with respect to domestic violence but rarely correlate with reported actions (e.g., talking to the abused woman). Numerous methodological and substantive explanations for this finding are offered with emphasis placed on the complexity of the context in which an action to prevent a domestic violence incident occurs. We conclude by arguing that despite the small, insignificant relationships between beliefs and behaviors found, worthwhile aggregate effects on behavior might still exist, thus reaffirming the role of communication campaign efforts.

Full Text

Duke Authors

Cited Authors

  • Nabi, RL; Southwell, B; Hornik, R

Published Date

  • January 2002

Published In

Volume / Issue

  • 14 / 4

Start / End Page

  • 429 - 449

PubMed ID

  • 12375770

Pubmed Central ID

  • 12375770

Electronic International Standard Serial Number (EISSN)

  • 1532-7027

International Standard Serial Number (ISSN)

  • 1041-0236

Digital Object Identifier (DOI)

  • 10.1207/s15327027hc1404_2

Language

  • eng