Author Meets Critics—: The Language of Branding: Theory, Strategies, and Tactics

Published

Book Review

Full Text

Duke Authors

Cited Authors

  • Lerman, D; Morais, RJ; Prota, J; Puntoni, S; Timke, E

Published Date

  • 2019

Published In

  • Advertising & Society Quarterly

Volume / Issue

  • 20 / 1

Published By

Electronic International Standard Serial Number (EISSN)

  • 2475-1790

Digital Object Identifier (DOI)

  • 10.1353/asr.2019.0005

Language

  • en