Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Moorman, Christine

Cited Authors

• Moorman, C; van Heerde, HJ; Moreau, CP; Palmatier, RW

Published Date

• September 1, 2019

Published In

• Journal of Marketing 

Volume / Issue

• 83 / 5

Start / End Page

• 1 - 4

Electronic International Standard Serial Number (EISSN)

• 1547-7185

International Standard Serial Number (ISSN)

• 0022-2429

Digital Object Identifier (DOI)

• 10.1177/0022242919867086

Citation Source

• Scopus