Challenging the Boundaries of Marketing
Journal Article (Editorial;Journal)
Full Text
Duke Authors
Cited Authors
- Moorman, C; van Heerde, HJ; Moreau, CP; Palmatier, RW
Published Date
- September 1, 2019
Published In
Volume / Issue
- 83 / 5
Start / End Page
- 1 - 4
Electronic International Standard Serial Number (EISSN)
- 1547-7185
International Standard Serial Number (ISSN)
- 0022-2429
Digital Object Identifier (DOI)
- 10.1177/0022242919867086
Citation Source
- Scopus