Challenging the Boundaries of Marketing

Journal Article (Editorial;Journal)

Full Text

Duke Authors

Cited Authors

  • Moorman, C; van Heerde, HJ; Moreau, CP; Palmatier, RW

Published Date

  • September 1, 2019

Published In

Volume / Issue

  • 83 / 5

Start / End Page

  • 1 - 4

Electronic International Standard Serial Number (EISSN)

  • 1547-7185

International Standard Serial Number (ISSN)

  • 0022-2429

Digital Object Identifier (DOI)

  • 10.1177/0022242919867086

Citation Source

  • Scopus