Skip to main content
Journal cover image

The past, present, and future of customer management

Publication ,  Journal Article
Oblander, ES; Gupta, S; Mela, CF; Winer, RS; Lehmann, DR
Published in: MARKETING LETTERS
2020

Duke Scholars

Published In

MARKETING LETTERS

DOI

EISSN

1573-059X

ISSN

0923-0645

Publication Date

2020

Volume

31

Issue

2-3

Start / End Page

125 / 136

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Oblander, E. S., Gupta, S., Mela, C. F., Winer, R. S., & Lehmann, D. R. (2020). The past, present, and future of customer management. MARKETING LETTERS, 31(2–3), 125–136. https://doi.org/10.1007/s11002-020-09525-9
Oblander, Elliot Shin, Sunil Gupta, Carl F. Mela, Russell S. Winer, and Donald R. Lehmann. “The past, present, and future of customer management.” MARKETING LETTERS 31, no. 2–3 (2020): 125–36. https://doi.org/10.1007/s11002-020-09525-9.
Oblander ES, Gupta S, Mela CF, Winer RS, Lehmann DR. The past, present, and future of customer management. MARKETING LETTERS. 2020;31(2–3):125–36.
Oblander, Elliot Shin, et al. “The past, present, and future of customer management.” MARKETING LETTERS, vol. 31, no. 2–3, 2020, pp. 125–36. Wos-lite, doi:10.1007/s11002-020-09525-9.
Oblander ES, Gupta S, Mela CF, Winer RS, Lehmann DR. The past, present, and future of customer management. MARKETING LETTERS. 2020;31(2–3):125–136.
Journal cover image

Published In

MARKETING LETTERS

DOI

EISSN

1573-059X

ISSN

0923-0645

Publication Date

2020

Volume

31

Issue

2-3

Start / End Page

125 / 136

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing