Author Meets Critics: Comparative Advertising: History, Theory, and Practice

Published

Book Review

Full Text

Duke Authors

Cited Authors

  • Beard, F; Chambers, JP; Coleman, CA; Howald, R; Timke, E

Published Date

  • 2019

Published In

  • Advertising & Society Quarterly

Volume / Issue

  • 20 / 2

Published By

Electronic International Standard Serial Number (EISSN)

  • 2475-1790

Digital Object Identifier (DOI)

  • 10.1353/asr.2019.0012

Language

  • en