Duke Authors

• Fitzsimons, Gavan J.

Cited Authors

• McFerran, B; Dahl, DW; Fitzsimons, GJ; Morales, AC

Published Date

• July 17, 2015

Book Title

• Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Start / End Page

• 151 - 167

International Standard Book Number 13 (ISBN-13)

• 9780765627179

Citation Source

• Scopus