Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Moorman, Christine

Cited Authors

• Moorman, C

Published Date

• September 1, 2020

Published In

• Journal of Macromarketing 

Volume / Issue

• 40 / 3

Start / End Page

• 336 - 338

Electronic International Standard Serial Number (EISSN)

• 1552-6534

International Standard Serial Number (ISSN)

• 0276-1467

Digital Object Identifier (DOI)

• 10.1177/0276146720926701

Citation Source

• Scopus