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How can machine learning aid behavioral marketing research?

Publication ,  Journal Article
Hagen, L; Uetake, K; Yang, N; Bollinger, B; Chaney, AJB; Dzyabura, D; Etkin, J; Goldfarb, A; Liu, L; Sudhir, K; Wang, Y; Wright, JR; Zhu, Y
Published in: Marketing Letters
December 1, 2020

Behavioral science and machine learning have rapidly progressed in recent years. As there is growing interest among behavioral scholars to leverage machine learning, we present strategies for how these methods that can be of value to behavioral scientists using examples centered on behavioral research.

Duke Scholars

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Published In

Marketing Letters

DOI

EISSN

1573-059X

ISSN

0923-0645

Publication Date

December 1, 2020

Volume

31

Issue

4

Start / End Page

361 / 370

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

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Hagen, L., Uetake, K., Yang, N., Bollinger, B., Chaney, A. J. B., Dzyabura, D., … Zhu, Y. (2020). How can machine learning aid behavioral marketing research? Marketing Letters, 31(4), 361–370. https://doi.org/10.1007/s11002-020-09535-7
Hagen, L., K. Uetake, N. Yang, B. Bollinger, A. J. B. Chaney, D. Dzyabura, J. Etkin, et al. “How can machine learning aid behavioral marketing research?Marketing Letters 31, no. 4 (December 1, 2020): 361–70. https://doi.org/10.1007/s11002-020-09535-7.
Hagen L, Uetake K, Yang N, Bollinger B, Chaney AJB, Dzyabura D, et al. How can machine learning aid behavioral marketing research? Marketing Letters. 2020 Dec 1;31(4):361–70.
Hagen, L., et al. “How can machine learning aid behavioral marketing research?Marketing Letters, vol. 31, no. 4, Dec. 2020, pp. 361–70. Scopus, doi:10.1007/s11002-020-09535-7.
Hagen L, Uetake K, Yang N, Bollinger B, Chaney AJB, Dzyabura D, Etkin J, Goldfarb A, Liu L, Sudhir K, Wang Y, Wright JR, Zhu Y. How can machine learning aid behavioral marketing research? Marketing Letters. 2020 Dec 1;31(4):361–370.
Journal cover image

Published In

Marketing Letters

DOI

EISSN

1573-059X

ISSN

0923-0645

Publication Date

December 1, 2020

Volume

31

Issue

4

Start / End Page

361 / 370

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing