Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy.

Journal Article (Journal Article)

Innovations promise a better future, which may generate feelings of hope and inspire advocacy. Some innovations are more communal in nature: attempting to address a social problem, through community engagement and wide-spread adoption. For such innovations, the social processes that involve collective aspects of community life may play important roles in fostering hope and interpersonal advocacy. This study uses communication infrastructure theory and discrete emotions theory to investigate hope and advocacy within a field trial for a salient, visible, community-bound innovation to reduce transmission of malaria. Heads of households in one community (N = 119) in West Africa were interviewed. Results showed that innovation hope was predicted by appraisals of innovation attributes. Better appraisals of the innovation's attributes, greater perceived collective efficacy, and recent malaria illness predicted more innovation advocacy. The spatial analysis showed that innovation advocacy was geographically clustered within the community, but hope was not. The implications for theory and practice are discussed.

Full Text

Duke Authors

Cited Authors

  • Smith, RA; Kim, Y; Matthews, SA; Sternberg, ED; Doudou, DT; Thomas, MB

Published Date

  • May 3, 2020

Published In

Volume / Issue

  • 25 / 5

Start / End Page

  • 444 - 453

PubMed ID

  • 32615884

Pubmed Central ID

  • PMC7454529

Electronic International Standard Serial Number (EISSN)

  • 1087-0415

Digital Object Identifier (DOI)

  • 10.1080/10810730.2020.1785059


  • eng

Conference Location

  • United States