Communal Innovations: Inspiring Neighborhoods of Hope and Advocacy.
Published
Journal Article
Innovations promise a better future, which may generate feelings of hope and inspire advocacy. Some innovations are more communal in nature: attempting to address a social problem, through community engagement and wide-spread adoption. For such innovations, the social processes that involve collective aspects of community life may play important roles in fostering hope and interpersonal advocacy. This study uses communication infrastructure theory and discrete emotions theory to investigate hope and advocacy within a field trial for a salient, visible, community-bound innovation to reduce transmission of malaria. Heads of households in one community (N = 119) in West Africa were interviewed. Results showed that innovation hope was predicted by appraisals of innovation attributes. Better appraisals of the innovation's attributes, greater perceived collective efficacy, and recent malaria illness predicted more innovation advocacy. The spatial analysis showed that innovation advocacy was geographically clustered within the community, but hope was not. The implications for theory and practice are discussed.
Full Text
Duke Authors
Cited Authors
- Smith, RA; Kim, Y; Matthews, SA; Sternberg, ED; Doudou, DT; Thomas, MB
Published Date
- May 3, 2020
Published In
Volume / Issue
- 25 / 5
Start / End Page
- 444 - 453
PubMed ID
- 32615884
Pubmed Central ID
- 32615884
Electronic International Standard Serial Number (EISSN)
- 1087-0415
Digital Object Identifier (DOI)
- 10.1080/10810730.2020.1785059
Language
- eng
Conference Location
- United States