How does the perceived value of a medium of exchange depend on its set of possible uses?

Published

Journal Article

© 2020 Elsevier Inc. The normative value of a medium of exchange is derived from the best consumption that it permits. Adding potential uses can increase the normative value of a medium of exchange but not decrease it. In two large preregistered experiments (total N = 2205), including one with incentive-compatible measures, we find that the perceived value of a medium of exchange systematically lies below this normative benchmark, such that adding a less-attractive set of potential uses decreases a medium of exchange's perceived value. Moreover, the extent of undervaluation depends on the difference in value between the potential uses, and there is no evidence of undervaluation when preferences among potential uses are articulated in advance. More generally, these findings reveal that the perceived value of a medium of exchange depends not only on the expected value of the best alternative but also on the set of alternatives.

Full Text

Duke Authors

Cited Authors

  • Spiller, SA; Ariely, D

Published Date

  • November 1, 2020

Published In

Volume / Issue

  • 161 /

Start / End Page

  • 188 - 200

International Standard Serial Number (ISSN)

  • 0749-5978

Digital Object Identifier (DOI)

  • 10.1016/j.obhdp.2020.07.005

Citation Source

  • Scopus