Acceptability and feasibility of a culturally tailored Internet-delivered intervention to promote blood donation in Blacks.

Journal Article (Journal Article)

INTRODUCTION: A pilot test of a computer-tailored intervention designed to promote blood donation among Blacks was conducted. METHOD: Intervention content, based on the transtheoretical model, offered participants individually and culturally tailored information on blood donation with emphasis on need specific to race (e.g., sickle-cell disease). Black adults (N = 150) with a diversity of blood donation experience were recruited from a blood center and a survey recruitment website. Posttest assessment included a 14-item evaluation and transtheoretical model questions. RESULTS: Participants rated the program positively (81.3% to 98.7% of participants agreeing or strongly agreeing with evaluation items). For example, 98.7% of respondents reported that the program gave sound advice and that personal feedback was easily understood, and 87.3% felt the program was designed for people like themselves. Ninety-five percent of participants reported that they would recommend the program to others. There were no significant differences in ratings based on demographics. Qualitative responses support program acceptability. Furthermore, pre- and postprogram assessments indicated an increase in intention to donate, t(149) = 3.56, p = .001, d = .29. DISCUSSION: With acceptability and feasibility confirmed, the next steps are to test efficacy and cost-effectiveness for use to increase blood donation, particularly in priority populations.

Full Text

Duke Authors

Cited Authors

  • Robbins, ML; Paiva, AL; Amoyal, NR; Brick, L; Kessler, DA; Burditt, C; Caltabiano, M; Shaz, BH

Published Date

  • March 2015

Published In

Volume / Issue

  • 16 / 2

Start / End Page

  • 227 - 235

PubMed ID

  • 24801019

International Standard Serial Number (ISSN)

  • 1524-8399

Digital Object Identifier (DOI)

  • 10.1177/1524839914533344


  • eng

Conference Location

  • United States