The Impact of Default Options for Parent Participation in an Early Language Intervention.

Journal Article (Journal Article)

In this study we tested, via a randomized control study design, different enrollment options for a scaled city-wide text-based early learning program among 405 mothers who were receiving newborn home visiting services. We found that when automatically enrolled with a voluntary option to opt out, 88.7 percent of mothers in the experimental group stayed in the program and continued to receive the text-based content over the course of 26 weeks. In contrast, only 1 percent of mothers in the control group who heard about the text-based program through conventional recruitment flyers voluntarily enrolled in the program. Opt-out and opt-in patterns did not differ by characteristics typically considered as interfering with program participation: low income status, first-time motherhood status, total number of children, maternal language, flagging for depressive symptoms, and household residential instability. Findings suggest that automatic enrollment might be an effective engagement strategy for text- and similar digitally-based early childhood programs.

Full Text

Duke Authors

Cited Authors

  • Gennetian, LA; Coskun, LZ; Kennedy, JL; Kuchirko, Y; Aber, JL

Published Date

  • December 2020

Published In

Volume / Issue

  • 29 / 12

Start / End Page

  • 3565 - 3574

PubMed ID

  • 33776390

Pubmed Central ID

  • 33776390

International Standard Serial Number (ISSN)

  • 1062-1024

Digital Object Identifier (DOI)

  • 10.1007/s10826-020-01838-7


  • eng