Examining Food Purchase Behavior and Food Values During the COVID-19 Pandemic
The COVID-19 pandemic has altered conceptions of “normal” globally, including food purchasing and acquisition decisions. In this paper, we surveyed a panel of 1,370 U.S. households four times during the COVID-19 pandemic from mid-March to late April 2020. With this unique panel, we observe changes in food expenditures, shopping behaviors, and food values as the pandemic evolved. Our results reveal reductions in food-away-from-home expenditures and increases in online grocery shopping. Food values appear to be fairly stable in the early stages of the pandemic; however, decreases in the importance of price and nutrition reveal tradeoffs households make during the pandemic.
Ellison, B; McFadden, B; Rickard, BJ; Wilson, NLW
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