Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Mela, Carl Frederick
• Moorman, Christine

Cited Authors

• Deighton, JA; Mela, CF; Moorman, C

Published Date

• January 1, 2021

Published In

• Journal of Marketing 

Volume / Issue

• 85 / 1

Start / End Page

• 1 - 6

Electronic International Standard Serial Number (EISSN)

• 1547-7185

International Standard Serial Number (ISSN)

• 0022-2429

Digital Object Identifier (DOI)

• 10.1177/0022242920977093

Citation Source

• Scopus