Marketing Thinking and Doing

Journal Article (Editorial;Journal)

Full Text

Duke Authors

Cited Authors

  • Deighton, JA; Mela, CF; Moorman, C

Published Date

  • January 1, 2021

Published In

Volume / Issue

  • 85 / 1

Start / End Page

  • 1 - 6

Electronic International Standard Serial Number (EISSN)

  • 1547-7185

International Standard Serial Number (ISSN)

  • 0022-2429

Digital Object Identifier (DOI)

  • 10.1177/0022242920977093

Citation Source

  • Scopus