Reality Check: Infusing Ecological Value into Academic Marketing Research
Publication
, Journal Article
van Heerde, HJ; Moorman, C; Moreau, CP; Palmatier, RW
Published in: Journal of Marketing
March 1, 2021
Duke Scholars
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Published In
Journal of Marketing
DOI
EISSN
1547-7185
ISSN
0022-2429
Publication Date
March 1, 2021
Volume
85
Issue
2
Start / End Page
1 / 13
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
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van Heerde, H. J., Moorman, C., Moreau, C. P., & Palmatier, R. W. (2021). Reality Check: Infusing Ecological Value into Academic Marketing Research. Journal of Marketing, 85(2), 1–13. https://doi.org/10.1177/0022242921992383
Heerde, H. J. van, C. Moorman, C. P. Moreau, and R. W. Palmatier. “Reality Check: Infusing Ecological Value into Academic Marketing Research.” Journal of Marketing 85, no. 2 (March 1, 2021): 1–13. https://doi.org/10.1177/0022242921992383.
van Heerde HJ, Moorman C, Moreau CP, Palmatier RW. Reality Check: Infusing Ecological Value into Academic Marketing Research. Journal of Marketing. 2021 Mar 1;85(2):1–13.
van Heerde, H. J., et al. “Reality Check: Infusing Ecological Value into Academic Marketing Research.” Journal of Marketing, vol. 85, no. 2, Mar. 2021, pp. 1–13. Scopus, doi:10.1177/0022242921992383.
van Heerde HJ, Moorman C, Moreau CP, Palmatier RW. Reality Check: Infusing Ecological Value into Academic Marketing Research. Journal of Marketing. 2021 Mar 1;85(2):1–13.
Published In
Journal of Marketing
DOI
EISSN
1547-7185
ISSN
0022-2429
Publication Date
March 1, 2021
Volume
85
Issue
2
Start / End Page
1 / 13
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing