Journal of Marketing Research in the New Competitive Journalistic Environment
Journal Article (Journal Article)
Full Text
Duke Authors
Cited Authors
- Huber, J
Published Date
- February 1, 2007
Published In
Volume / Issue
- 44 / 1
Start / End Page
- 1 - 3
Electronic International Standard Serial Number (EISSN)
- 1547-7193
International Standard Serial Number (ISSN)
- 0022-2437
Digital Object Identifier (DOI)
- 10.1509/jmkr.44.1.001
Citation Source
- Scopus