Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Huber, Joel C.

Cited Authors

• Huber, J; Erdem, T

Published Date

• February 1, 2014

Published In

• Journal of Marketing Research 

Volume / Issue

• 51 / 1

Start / End Page

• 133 - 135

Electronic International Standard Serial Number (EISSN)

• 1547-7193

International Standard Serial Number (ISSN)

• 0022-2437

Digital Object Identifier (DOI)

• 10.1509/jmr.51.1.14

Citation Source

• Scopus