James March was a bundle of wisdom and contradiction. Numerous lessons learned from him as a doctoral student have guided the author’s career as a scholar. Using simple models to achieve complex understanding, but also looking for deeper insights rather than being satisfied with readily recognizable patterns – together they exemplify how the seemingly contradictory form a tapestry of wise advice. Being humble enough to be open to criticism without defensiveness and to be open to reconsidering your old ideas, these represent other important lessons. Finally, maintaining the ability to be playful with important ideas as a way to make deeper discoveries offers not only the promise of great impact but, as important, offers the promise of a fun journey.