Distinct coupling behavior of heavy- and light-hole excitonic polaritons in ZnO was unveiled by investigating the optical reflectance spectra of a high quality ZnO single crystal as a function of temperature both experimentally and theoretically. A resonance like coupling region was found at a temperature of around 50 K at which several relevant physical quantities such as the transverse exciton transition energy, polarizability, and damping parameters of the two kinds of excitonic polaritons were revealed to overturn. Calculated dispersions correctly reflect the nature of coupled photon and exciton and reproduce the spectral structures of the interacting polaritons. © 2012 American Institute of Physics.