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Commentaries on “An intervention-based abductive approach to generating testable theory”

Publication ,  Journal Article
Kardes, F; Fischer, E; Spiller, S; Labroo, A; Bublitz, M; Peracchio, L; Huber, J
Published in: Journal of Consumer Psychology
January 1, 2022

This paper assembles five comments on Janiszewski and van Osselaer's (this issue) article that promotes abductive research as a way to generate new psychological theory. The review process began by asking those making comments to be part of collaborative communication between themselves and Janiszewski and van Osselaer. The five comments arising from that process provide well-honed insights into the strengths and weaknesses of the abductive research. The first commentary, by Frank Kardes, offers convincing evidence showing that the techniques of abductive thinking are similar to other explorative techniques currently being successfully used in deductive research. Eileen Fischer sees abductive thinking as integral to inductive and qualitative thinking as it facilitates the generation of new constructs and remaps established ones. Stephen Spiller explores the implication of starting from interesting and paradoxical data rather than from established theory. The research challenge then requires a focus on strategic sampling of methods, responses, and critical constructs that confirm or limit a provisional theory. Aparna Labroo articulates the benefits of abductive thinking to help resolve complex practical problems, but warns against the proliferation of multiple findings that may be difficult to validate. Finally, Bublitz and Peracchio celebrate the value of abductive research to help resolve social issues and enable the fruitful merger of publishable research with personal social action.

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Published In

Journal of Consumer Psychology

DOI

ISSN

1057-7408

Publication Date

January 1, 2022

Volume

32

Issue

1

Start / End Page

194 / 207

Related Subject Headings

  • Marketing
  • 5205 Social and personality psychology
  • 5201 Applied and developmental psychology
  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing
 

Citation

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ICMJE
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Kardes, F., Fischer, E., Spiller, S., Labroo, A., Bublitz, M., Peracchio, L., & Huber, J. (2022). Commentaries on “An intervention-based abductive approach to generating testable theory”. Journal of Consumer Psychology, 32(1), 194–207. https://doi.org/10.1002/jcpy.1279
Kardes, F., E. Fischer, S. Spiller, A. Labroo, M. Bublitz, L. Peracchio, and J. Huber. “Commentaries on “An intervention-based abductive approach to generating testable theory”.” Journal of Consumer Psychology 32, no. 1 (January 1, 2022): 194–207. https://doi.org/10.1002/jcpy.1279.
Kardes F, Fischer E, Spiller S, Labroo A, Bublitz M, Peracchio L, et al. Commentaries on “An intervention-based abductive approach to generating testable theory”. Journal of Consumer Psychology. 2022 Jan 1;32(1):194–207.
Kardes, F., et al. “Commentaries on “An intervention-based abductive approach to generating testable theory”.” Journal of Consumer Psychology, vol. 32, no. 1, Jan. 2022, pp. 194–207. Scopus, doi:10.1002/jcpy.1279.
Kardes F, Fischer E, Spiller S, Labroo A, Bublitz M, Peracchio L, Huber J. Commentaries on “An intervention-based abductive approach to generating testable theory”. Journal of Consumer Psychology. 2022 Jan 1;32(1):194–207.
Journal cover image

Published In

Journal of Consumer Psychology

DOI

ISSN

1057-7408

Publication Date

January 1, 2022

Volume

32

Issue

1

Start / End Page

194 / 207

Related Subject Headings

  • Marketing
  • 5205 Social and personality psychology
  • 5201 Applied and developmental psychology
  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing