Skip to main content
Journal cover image

Commentaries on “The case for qualitative research”

Publication ,  Journal Article
Thompson, CJ; Mick, DG; van Osselaer, SMJ; Huber, J
Published in: Journal of Consumer Psychology
January 1, 2023

In this article, three scholars comment on Fischer and Guzel's (2023) method dialog. The process included initial open discussions between the authors and a number of reviewers. Then commentators provide interpretation and guidance on the published version. All three comments applaud the clear justification for qualitative research and guidance on how it should be enacted, but differ on how JCP readers should prioritize and evaluate quantitative research. Craig Thompson takes a broad philosophy of science perspective building on the inseparability from the topics that are qualitatively studied. That ontology focuses on a context-based deep understanding of the individual's history, society, and environment. In his role as Associate Editor for JCP, he is uniquely qualified to expand the focus at JCP to be more in line with fields like cognitive anthropology or cultural psychology that accept qualitative and quantitative research. David Mick for his part examines the dialogue from a perspective of psychology broadly defined, generating examples from leaders in analytical and humanistic psychology such as Freud, Maslow, and Rogers. Citing his own qualitative work, he acknowledges difficulties with replication, but recommends case-based replication within the norms of qualitative research. Finally, Stijn van Osselaer applauds the way qualitative research provides insights that are difficult or impossible to gather using quantitative methods. He encourages (1) quantitative researchers to adopt qualitative researchers' focus on induction and abduction, (2) quantitative researchers to incorporate qualitative studies in their quantitative articles, and (3) both qualitative and quantitative researchers to speak to each other's literatures.

Duke Scholars

Altmetric Attention Stats
Dimensions Citation Stats

Published In

Journal of Consumer Psychology

DOI

ISSN

1057-7408

Publication Date

January 1, 2023

Volume

33

Issue

1

Start / End Page

273 / 282

Related Subject Headings

  • Marketing
  • 5205 Social and personality psychology
  • 5201 Applied and developmental psychology
  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Thompson, C. J., Mick, D. G., van Osselaer, S. M. J., & Huber, J. (2023). Commentaries on “The case for qualitative research”. Journal of Consumer Psychology, 33(1), 273–282. https://doi.org/10.1002/jcpy.1299
Thompson, C. J., D. G. Mick, S. M. J. van Osselaer, and J. Huber. “Commentaries on “The case for qualitative research”.” Journal of Consumer Psychology 33, no. 1 (January 1, 2023): 273–82. https://doi.org/10.1002/jcpy.1299.
Thompson CJ, Mick DG, van Osselaer SMJ, Huber J. Commentaries on “The case for qualitative research”. Journal of Consumer Psychology. 2023 Jan 1;33(1):273–82.
Thompson, C. J., et al. “Commentaries on “The case for qualitative research”.” Journal of Consumer Psychology, vol. 33, no. 1, Jan. 2023, pp. 273–82. Scopus, doi:10.1002/jcpy.1299.
Thompson CJ, Mick DG, van Osselaer SMJ, Huber J. Commentaries on “The case for qualitative research”. Journal of Consumer Psychology. 2023 Jan 1;33(1):273–282.
Journal cover image

Published In

Journal of Consumer Psychology

DOI

ISSN

1057-7408

Publication Date

January 1, 2023

Volume

33

Issue

1

Start / End Page

273 / 282

Related Subject Headings

  • Marketing
  • 5205 Social and personality psychology
  • 5201 Applied and developmental psychology
  • 3506 Marketing
  • 1701 Psychology
  • 1505 Marketing