From Vision to Reality: Lessons in Creating a Marketplace of Ideas

Journal Article (Editorial;Journal)

Full Text

Duke Authors

Cited Authors

  • Moorman, C; van Heerde, HJ; Page Moreau, C; Palmatier, RW

Published Date

  • November 1, 2022

Published In

Volume / Issue

  • 86 / 6

Start / End Page

  • 4 - 12

Electronic International Standard Serial Number (EISSN)

  • 1547-7185

International Standard Serial Number (ISSN)

  • 0022-2429

Digital Object Identifier (DOI)

  • 10.1177/00222429221129661

Citation Source

  • Scopus