Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Moorman, Christine

Cited Authors

• Moorman, C; van Heerde, HJ; Page Moreau, C; Palmatier, RW

Published Date

• November 1, 2022

Published In

• Journal of Marketing 

Volume / Issue

• 86 / 6

Start / End Page

• 4 - 12

Electronic International Standard Serial Number (EISSN)

• 1547-7185

International Standard Serial Number (ISSN)

• 0022-2429

Digital Object Identifier (DOI)

• 10.1177/00222429221129661

Citation Source

• Scopus