From Vision to Reality: Lessons in Creating a Marketplace of Ideas
Publication
, Journal Article
Moorman, C; van Heerde, HJ; Page Moreau, C; Palmatier, RW
Published in: Journal of Marketing
November 1, 2022
Duke Scholars
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Published In
Journal of Marketing
DOI
EISSN
1547-7185
ISSN
0022-2429
Publication Date
November 1, 2022
Volume
86
Issue
6
Start / End Page
4 / 12
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
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Moorman, C., van Heerde, H. J., Page Moreau, C., & Palmatier, R. W. (2022). From Vision to Reality: Lessons in Creating a Marketplace of Ideas. Journal of Marketing, 86(6), 4–12. https://doi.org/10.1177/00222429221129661
Moorman, C., H. J. van Heerde, C. Page Moreau, and R. W. Palmatier. “From Vision to Reality: Lessons in Creating a Marketplace of Ideas.” Journal of Marketing 86, no. 6 (November 1, 2022): 4–12. https://doi.org/10.1177/00222429221129661.
Moorman C, van Heerde HJ, Page Moreau C, Palmatier RW. From Vision to Reality: Lessons in Creating a Marketplace of Ideas. Journal of Marketing. 2022 Nov 1;86(6):4–12.
Moorman, C., et al. “From Vision to Reality: Lessons in Creating a Marketplace of Ideas.” Journal of Marketing, vol. 86, no. 6, Nov. 2022, pp. 4–12. Scopus, doi:10.1177/00222429221129661.
Moorman C, van Heerde HJ, Page Moreau C, Palmatier RW. From Vision to Reality: Lessons in Creating a Marketplace of Ideas. Journal of Marketing. 2022 Nov 1;86(6):4–12.
Published In
Journal of Marketing
DOI
EISSN
1547-7185
ISSN
0022-2429
Publication Date
November 1, 2022
Volume
86
Issue
6
Start / End Page
4 / 12
Related Subject Headings
- Marketing
- 3507 Strategy, management and organisational behaviour
- 3506 Marketing
- 1506 Tourism
- 1505 Marketing