Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Moorman, Christine

Cited Authors

• Palmatier, RW; Moorman, C; Lee, JY

Published Date

• January 1, 2019

Start / End Page

• xv - xvi

International Standard Book Number 13 (ISBN-13)

• 9781788113595

Digital Object Identifier (DOI)

• 10.4337/9781788113601.00005

Citation Source

• Scopus