Individual and contextual variations in political candidate appraisal


Journal Article

In this note we elaborate on the conditions under which on-line and memory-based strategies of political candidate evaluation can be implemented. We suggest that the structure of information may be an important contextual variable affecting the voter's choice of these strategies. In addition, we propose that citizens with less political sophistication are particularly sensitive to structural differences in the political information environment. We use an experimental design that manipulates the information-processing context to test these ideas. Our results suggest that the context in which information is presented plays a critical role in moderating the influence of individual differences in political sophistication. © 1994, American Political Science Association. All rights reserved.

Full Text

Duke Authors

Cited Authors

  • Rahn, WM; Aldrich, JH; Borgida, E

Published Date

  • January 1, 1994

Published In

Volume / Issue

  • 88 / 1

Start / End Page

  • 193 - 199

Electronic International Standard Serial Number (EISSN)

  • 1537-5943

International Standard Serial Number (ISSN)

  • 0003-0554

Digital Object Identifier (DOI)

  • 10.2307/2944891

Citation Source

  • Scopus