When opportunity knocks: bottom-up priming of goals by means and its effects on self-regulation.
Journal Article (Journal Article)
Four studies using general attribute goals or specific task goals revealed that attainment means cognitively activate the goals they are perceived to serve. A range of means replicated this effect including goal-directed activities, specific behavioral strategies, or opportunities, assumed to afford effective goal pursuit. The increased accessibility of a currently pursued goal due to "bottom-up" priming by its attainment means improved task persistence and performance, whereas a similarly increased accessibility of a competing goal impeded task persistence and performance.
Full Text
Duke Authors
Cited Authors
- Shah, JY; Kruglanski, AW
Published Date
- June 2003
Published In
Volume / Issue
- 84 / 6
Start / End Page
- 1109 - 1122
PubMed ID
- 12793579
Electronic International Standard Serial Number (EISSN)
- 1939-1315
International Standard Serial Number (ISSN)
- 0022-3514
Digital Object Identifier (DOI)
- 10.1037/0022-3514.84.6.1109
Language
- eng