When opportunity knocks: bottom-up priming of goals by means and its effects on self-regulation.

Journal Article (Journal Article)

Four studies using general attribute goals or specific task goals revealed that attainment means cognitively activate the goals they are perceived to serve. A range of means replicated this effect including goal-directed activities, specific behavioral strategies, or opportunities, assumed to afford effective goal pursuit. The increased accessibility of a currently pursued goal due to "bottom-up" priming by its attainment means improved task persistence and performance, whereas a similarly increased accessibility of a competing goal impeded task persistence and performance.

Full Text

Duke Authors

Cited Authors

  • Shah, JY; Kruglanski, AW

Published Date

  • June 2003

Published In

Volume / Issue

  • 84 / 6

Start / End Page

  • 1109 - 1122

PubMed ID

  • 12793579

Electronic International Standard Serial Number (EISSN)

  • 1939-1315

International Standard Serial Number (ISSN)

  • 0022-3514

Digital Object Identifier (DOI)

  • 10.1037/0022-3514.84.6.1109


  • eng