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The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work

Publication ,  Journal Article
Irmak Caglar Block, LG; Fitzsimons, GJ
Published in: Journal of Marketing Research
November 2005

Duke Scholars

Published In

Journal of Marketing Research

Publication Date

November 2005

Volume

42

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing
 

Citation

APA
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ICMJE
MLA
NLM
Irmak Caglar Block, L. G., & Fitzsimons, G. J. (2005). The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work (Accepted). Journal of Marketing Research, 42.
Irmak Caglar Block, L. G., and G. J. Fitzsimons. “The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work (Accepted).” Journal of Marketing Research 42 (November 2005).
Irmak Caglar Block LG, Fitzsimons GJ. The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work (Accepted). Journal of Marketing Research. 2005 Nov;42.
Irmak Caglar Block, L. G., and G. J. Fitzsimons. “The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work (Accepted).” Journal of Marketing Research, vol. 42, Nov. 2005.
Irmak Caglar Block LG, Fitzsimons GJ. The Placebo Effect in Marketing: Sometimes You Just Have to Want It to Work (Accepted). Journal of Marketing Research. 2005 Nov;42.

Published In

Journal of Marketing Research

Publication Date

November 2005

Volume

42

Related Subject Headings

  • Marketing
  • 3506 Marketing
  • 1505 Marketing