The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions
Publication
, Journal Article
Sengupta, J; Fitzsimons, GJ
Published in: Journal of Consumer Research
2004
Duke Scholars
Published In
Journal of Consumer Research
Publication Date
2004
Volume
21
Issue
3
Start / End Page
705 / 711
Related Subject Headings
- Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Sengupta, J., & Fitzsimons, G. J. (2004). The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions. Journal of Consumer Research, 21(3), 705–711.
Sengupta, J., and G. J. Fitzsimons. “The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions.” Journal of Consumer Research 21, no. 3 (2004): 705–11.
Sengupta J, Fitzsimons GJ. The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions. Journal of Consumer Research. 2004;21(3):705–11.
Sengupta, J., and G. J. Fitzsimons. “The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions.” Journal of Consumer Research, vol. 21, no. 3, 2004, pp. 705–11.
Sengupta J, Fitzsimons GJ. The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions. Journal of Consumer Research. 2004;21(3):705–711.
Published In
Journal of Consumer Research
Publication Date
2004
Volume
21
Issue
3
Start / End Page
705 / 711
Related Subject Headings
- Marketing
- 1701 Psychology
- 1506 Tourism
- 1505 Marketing