The Effects Of Analysing Reasons on the Stability of Brand Attitudes: A Reconciliation of Opposing Predictions

Journal Article (Academic article)

Duke Authors

Cited Authors

  • Sengupta, J; Fitzsimons, GJ

Published Date

  • 2004

Published In

  • Journal of Consumer Research

Volume / Issue

  • 21 / 3

Start / End Page

  • 705 - 711