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The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

Publication ,  Journal Article
Morwitz, VG; Fitzsimons, GJ
Published in: Journal of Consumer Psychology
2004

Duke Scholars

Published In

Journal of Consumer Psychology

Publication Date

2004

Volume

14

Issue

1 & 2

Start / End Page

64 / 74

Related Subject Headings

  • Marketing
  • 1701 Psychology
  • 1505 Marketing
 

Citation

APA
Chicago
ICMJE
MLA
NLM
Morwitz, V. G., & Fitzsimons, G. J. (2004). The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? Journal of Consumer Psychology, 14(1 & 2), 64–74.
Morwitz, V. G., and G. J. Fitzsimons. “The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?Journal of Consumer Psychology 14, no. 1 & 2 (2004): 64–74.
Morwitz VG, Fitzsimons GJ. The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? Journal of Consumer Psychology. 2004;14(1 & 2):64–74.
Morwitz, V. G., and G. J. Fitzsimons. “The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?Journal of Consumer Psychology, vol. 14, no. 1 & 2, 2004, pp. 64–74.
Morwitz VG, Fitzsimons GJ. The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? Journal of Consumer Psychology. 2004;14(1 & 2):64–74.

Published In

Journal of Consumer Psychology

Publication Date

2004

Volume

14

Issue

1 & 2

Start / End Page

64 / 74

Related Subject Headings

  • Marketing
  • 1701 Psychology
  • 1505 Marketing