The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?
Publication
, Journal Article
Morwitz, VG; Fitzsimons, GJ
Published in: Journal of Consumer Psychology
2004
Duke Scholars
Published In
Journal of Consumer Psychology
Publication Date
2004
Volume
14
Issue
1 & 2
Start / End Page
64 / 74
Related Subject Headings
- Marketing
- 1701 Psychology
- 1505 Marketing
Citation
APA
Chicago
ICMJE
MLA
NLM
Morwitz, V. G., & Fitzsimons, G. J. (2004). The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? Journal of Consumer Psychology, 14(1 & 2), 64–74.
Morwitz, V. G., and G. J. Fitzsimons. “The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?” Journal of Consumer Psychology 14, no. 1 & 2 (2004): 64–74.
Morwitz VG, Fitzsimons GJ. The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? Journal of Consumer Psychology. 2004;14(1 & 2):64–74.
Morwitz, V. G., and G. J. Fitzsimons. “The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?” Journal of Consumer Psychology, vol. 14, no. 1 & 2, 2004, pp. 64–74.
Morwitz VG, Fitzsimons GJ. The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior? Journal of Consumer Psychology. 2004;14(1 & 2):64–74.
Published In
Journal of Consumer Psychology
Publication Date
2004
Volume
14
Issue
1 & 2
Start / End Page
64 / 74
Related Subject Headings
- Marketing
- 1701 Psychology
- 1505 Marketing