The Mere-Measurement Effect: Why Does Measuring Intentions Change Actual Behavior?

Journal Article (Academic article)

Duke Authors

Fitzsimons, Gavan J.

Cited Authors

Morwitz, VG; Fitzsimons, GJ

Published Date

2004

Published In

Journal of Consumer Psychology

Volume / Issue

14 / 1 & 2

Start / End Page

64 - 74