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Duke Authors

• Fitzsimons, Gavan J.

Cited Authors

• TAVASSOLI, NT; SHULTZ, CJ; FITZSIMONS, GJ

Published Date

• September 1, 1995

Published In

• Journal of Advertising Research 

Volume / Issue

• 35 / 5

Start / End Page

• 61 - 72

Published By

• ADVERTISING RES FOUNDATION 

Pages

• 12

International Standard Serial Number (ISSN)

• 0021-8499

Language

• English