Understanding Managers' Strategic Decision Making Process

Journal Article (Academic article)

Duke Authors

Cited Authors

  • Boulding, W; Moore, MC; Staelin, R; Corfman, KP; Dickson, PR; Fitzsimons, GJ; Gupta, S; Lehmann, DR; Mitchell, DJ; Urbany, JE; Weitz, BA

Published Date

  • 1994

Published In

  • Marketing Letters

Volume / Issue

  • 5 / 4

Start / End Page

  • 413 - 426