Understanding Managers' Strategic Decision Making Process
Journal Article (Academic article)
Duke Authors
Cited Authors
- Boulding, W; Moore, MC; Staelin, R; Corfman, KP; Dickson, PR; Fitzsimons, GJ; Gupta, S; Lehmann, DR; Mitchell, DJ; Urbany, JE; Weitz, BA
Published Date
- 1994
Published In
- Marketing Letters
Volume / Issue
- 5 / 4
Start / End Page
- 413 - 426