Understanding managers' strategic decision-making process


Journal Article

This goal of this paper is to establish a research agenda that will lead to a stream of research that closes the gap between actual and normative strategic managerial decision making. We start by distinguishing strategic managerial decision making (choices) from other choices. Next, we propose a conceptual model of how managers make strategic decisions that is consistent with the observed gap between actual and normative decision making. This framework suggests a series of interesting issues, both descriptive and prescriptive in nature, about the strategic decision-making process that define our proposed research agenda. © 1994 Kluwer Academic Publishers.

Full Text

Duke Authors

Cited Authors

  • Boulding, W; Moore, MC; Staelin, R; Corfman, KP; Dickson, PR; Fitzsimons, G; Gupta, S; Lehmann, DR; Mitchell, DJ; Urbany, JE; Weitz, BA

Published Date

  • October 1, 1994

Published In

Volume / Issue

  • 5 / 4

Start / End Page

  • 413 - 426

Electronic International Standard Serial Number (EISSN)

  • 1573-059X

International Standard Serial Number (ISSN)

  • 0923-0645

Digital Object Identifier (DOI)

  • 10.1007/BF00999214

Citation Source

  • Scopus