Differential pricing of pharmaceuticals in the internet age.

Journal Article (Journal Article)

The Internet provides healthcare consumers with more information about available prices and provides pharmaceutical manufacturers with more information about consumers' willingness to pay. The former effect tends to undermine price differences while the latter tends to support them. We believe that the former effect will dominate and that the Internet will undermine differential pricing of pharmaceuticals. This should be a concern for manufacturers and policy makers, because differential pricing of pharmaceuticals can increase access for the poor and increase incentives for innovation. We suggest strategic responses for manufacturers and policy makers.

Full Text

Duke Authors

Cited Authors

  • Ridley, DB; Schulman, KA

Published Date

  • July 1, 2004

Published In

Volume / Issue

  • 27 / 3

Start / End Page

  • 210 - 214

PubMed ID

  • 15287210

Electronic International Standard Serial Number (EISSN)

  • 1550-3267

International Standard Serial Number (ISSN)

  • 0148-9917

Digital Object Identifier (DOI)

  • 10.1097/00004479-200407000-00004


  • eng