Differential pricing of pharmaceuticals in the internet age.
Published
Journal Article
The Internet provides healthcare consumers with more information about available prices and provides pharmaceutical manufacturers with more information about consumers' willingness to pay. The former effect tends to undermine price differences while the latter tends to support them. We believe that the former effect will dominate and that the Internet will undermine differential pricing of pharmaceuticals. This should be a concern for manufacturers and policy makers, because differential pricing of pharmaceuticals can increase access for the poor and increase incentives for innovation. We suggest strategic responses for manufacturers and policy makers.
Full Text
Duke Authors
Cited Authors
- Ridley, DB; Schulman, KA
Published Date
- July 1, 2004
Published In
Volume / Issue
- 27 / 3
Start / End Page
- 210 - 214
PubMed ID
- 15287210
Pubmed Central ID
- 15287210
Electronic International Standard Serial Number (EISSN)
- 1550-3267
International Standard Serial Number (ISSN)
- 0148-9917
Digital Object Identifier (DOI)
- 10.1097/00004479-200407000-00004
Language
- eng