Implicit associations as the seeds of intergroup bias: how easily do they take root?

Published

Journal Article

Three experiments provided evidence that intergroup bias occurs automatically under minimal conditions, using the Implicit Association Test (IAT). In Experiment 1, participants more readily paired in-group names with pleasant words and out-group names with unpleasant words, even when they were experienced only with the in-group and had no preconceptions about the out-group. Participants in Experiment 2 likewise showed an automatic bias favoring the in-group, even when in-group/out-group exemplars were completely unfamiliar and identifiable only with the use of a heuristic. In Experiment 3, participants displayed a pro-in-group IAT bias following a minimal group manipulation. Taken together, the results demonstrate the ease with which intergroup bias emerges even in unlikely conditions.

Full Text

Duke Authors

Cited Authors

  • Ashburn-Nardo, L; Voils, CI; Monteith, MJ

Published Date

  • November 2001

Published In

Volume / Issue

  • 81 / 5

Start / End Page

  • 789 - 799

PubMed ID

  • 11708557

Pubmed Central ID

  • 11708557

International Standard Serial Number (ISSN)

  • 0022-3514

Digital Object Identifier (DOI)

  • 10.1037//0022-3514.81.5.789

Language

  • eng

Conference Location

  • United States