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Neural correlates of promotion and prevention goal activation: an fMRI study using an idiographic approach.

Publication ,  Journal Article
Eddington, KM; Dolcos, F; Cabeza, R; R Krishnan, KR; Strauman, TJ
Published in: J Cogn Neurosci
July 2007

Regulatory focus theory [Higgins, E. T. Beyond pleasure and pain. American Psychologist, 52, 1280-1300, 1997] postulates two social-cognitive motivational systems, the promotion and prevention systems, for self-regulation of goal pursuit. However, the neural substrates of promotion and prevention goal activation remain unclear. Drawing on several literatures, we hypothesized that priming promotion versus prevention goals would activate areas in the left versus right prefrontal cortex (PFC), respectively, and that activation in these areas would be correlated with individual differences in chronic regulatory focus. Sixteen participants underwent functional magnetic resonance imaging while engaged in a depth-of-processing task, during which they were exposed incidentally to their own promotion and prevention goals. Task-related cortical activation was consistent with previous studies. At the same time, incidental priming of promotion goals was associated with left orbital PFC activation, and activation in this area was stronger for individuals with a chronic promotion focus. Findings regarding prevention goal priming were not consistent with predictions. The data illustrate the centrality of self-regulation and personal goal pursuit within the multilayered process of social cognition.

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Published In

J Cogn Neurosci

DOI

ISSN

0898-929X

Publication Date

July 2007

Volume

19

Issue

7

Start / End Page

1152 / 1162

Location

United States

Related Subject Headings

  • Surveys and Questionnaires
  • Reaction Time
  • Prefrontal Cortex
  • Oxygen
  • Male
  • Magnetic Resonance Imaging
  • Judgment
  • Image Processing, Computer-Assisted
  • Humans
  • Goals
 

Citation

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Eddington, K. M., Dolcos, F., Cabeza, R., R Krishnan, K. R., & Strauman, T. J. (2007). Neural correlates of promotion and prevention goal activation: an fMRI study using an idiographic approach. J Cogn Neurosci, 19(7), 1152–1162. https://doi.org/10.1162/jocn.2007.19.7.1152
Eddington, Kari M., Florin Dolcos, Roberto Cabeza, K Ranga R Krishnan, and Timothy J. Strauman. “Neural correlates of promotion and prevention goal activation: an fMRI study using an idiographic approach.J Cogn Neurosci 19, no. 7 (July 2007): 1152–62. https://doi.org/10.1162/jocn.2007.19.7.1152.
Eddington KM, Dolcos F, Cabeza R, R Krishnan KR, Strauman TJ. Neural correlates of promotion and prevention goal activation: an fMRI study using an idiographic approach. J Cogn Neurosci. 2007 Jul;19(7):1152–62.
Eddington, Kari M., et al. “Neural correlates of promotion and prevention goal activation: an fMRI study using an idiographic approach.J Cogn Neurosci, vol. 19, no. 7, July 2007, pp. 1152–62. Pubmed, doi:10.1162/jocn.2007.19.7.1152.
Eddington KM, Dolcos F, Cabeza R, R Krishnan KR, Strauman TJ. Neural correlates of promotion and prevention goal activation: an fMRI study using an idiographic approach. J Cogn Neurosci. 2007 Jul;19(7):1152–1162.
Journal cover image

Published In

J Cogn Neurosci

DOI

ISSN

0898-929X

Publication Date

July 2007

Volume

19

Issue

7

Start / End Page

1152 / 1162

Location

United States

Related Subject Headings

  • Surveys and Questionnaires
  • Reaction Time
  • Prefrontal Cortex
  • Oxygen
  • Male
  • Magnetic Resonance Imaging
  • Judgment
  • Image Processing, Computer-Assisted
  • Humans
  • Goals