The Effects of Advertising on IntraIndustry Shifts on Demand

Published

Journal Article (Academic article)

Duke Authors

Cited Authors

  • Grabowski, HG

Published Date

  • October 1978

Published In

  • Occasional Papers of the National Bureau of Economic Research, Explorations in Economic Research

Volume / Issue

  • 4 / 5

Start / End Page

  • 675 - 701