Developing a communication strategy.
Hardly a week passes in which a physician executive does not hear a plea for improved communication. This plea can also be heard periodically within every department and at all levels in health care organizations. Executives typically respond only to communication breakdowns. They initiate communication through memos, meetings, and, of course, the establishment of committees. The feeling may persist, however, that "something else" is needed and that, in spite of a significant executive effort, communication breaks down too often.
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