Full Text

• Published version (via Digital Object Identifier)

Duke Authors

• Bettman, James R.
• Huettel, Scott
• Payne, John W.

Cited Authors

• Huettel, SA; Payne, JW

Published Date

• February 1, 2009

Published In

• Journal of Marketing Research 

Volume / Issue

• 46 / 1

Start / End Page

• 14 - 17

International Standard Serial Number (ISSN)

• 0022-2437

Digital Object Identifier (DOI)

• 10.1509/jmkr.46.1.14

Citation Source

• Scopus