Making the most of merchandising, promotions & special events.

Published

Journal Article

Full Text

Duke Authors

Cited Authors

  • Engstrom, J; Koslick, NM; Schutter, L; Ramos, M; Dresti, D; Wittrock, D; Beasley, M; Wang, E; Speer, J; Wagstaff, M; Black, F

Published Date

  • September 1996

Published In

Volume / Issue

  • 31 / 9

Start / End Page

  • 52 - 66

PubMed ID

  • 10161702

Pubmed Central ID

  • 10161702

International Standard Serial Number (ISSN)

  • 0091-018X

Language

  • eng

Conference Location

  • United States