Making the most of merchandising, promotions & special events.
Journal Article (Journal Article)
Full Text
Duke Authors
Cited Authors
- Engstrom, J; Koslick, NM; Schutter, L; Ramos, M; Dresti, D; Wittrock, D; Beasley, M; Wang, E; Speer, J; Wagstaff, M; Black, F
Published Date
- September 1996
Published In
Volume / Issue
- 31 / 9
Start / End Page
- 52 - 66
PubMed ID
- 10161702
International Standard Serial Number (ISSN)
- 0091-018X
Language
- eng
Conference Location
- United States