Alcohol use in television programming: effects on children's behavior.
Journal Article (Clinical Trial;Journal Article)
The impact of televised use of alcoholic beverages on children's behavior was evaluated in this study. Children were randomly assigned to one of three experimental conditions: (a) television with drinking depicted, (b) television without drinking, or (c) a no television control condition. Segments of the syndicated television show M.A.S.H. were used as the viewing stimulus. The impact of the various conditions was evaluated in a choice task requiring subjects to choose either martini or regular glasses of either "whiskey" or "water" to serve pictured adults and children. Results indicated that subjects who viewed television drinking were significantly more likely to choose alcoholic beverages for pictured adults but not children. No effect was found for glass preference. Results and implications of these findings and directions for future research are discussed.
Full Text
Duke Authors
Cited Authors
- Rychtarik, RG; Fairbank, JA; Allen, CM; Foy, DW; Drabman, RS
Published Date
- 1983
Published In
Volume / Issue
- 8 / 1
Start / End Page
- 19 - 22
PubMed ID
- 6880922
International Standard Serial Number (ISSN)
- 0306-4603
Digital Object Identifier (DOI)
- 10.1016/0306-4603(83)90050-3
Language
- eng
Conference Location
- England